Prime Day Lego deals are almost always better than we'd expect. Yes, the sale is best known for its TV and laptop discounts. But the bricks from Billund also get surprisingly good reductions.
As an example, we saw plenty of must-have sets receive price cuts last year. The popular X-Wing kit dipped to a cent off its lowest ever price, for instance, while the Avengers Hulkbuster (the Battle of Wakanda version) hit a record low too. Actually, the previous Prime Day Lego deals were decent enough to rival some of the most tempting Prime Day gaming deals overall. That's no easy feat.
In other words? We should expect good Prime Day Lego deals for 2024 if last year's sale is anything to go by. And with lots of highly-anticipated kits now gracing shelves (like Animal Crossing or the smaller, cheaper Millennium Falcon), there's even more incentive to keep an eye out.
Not that you'll need to do the heavy lifting yourself, of course. Our bargain-hunters have been covering the event for well over five years, so we've built up more than a few hints and tips that should help you score a discount. You can find all this advice below, as well as info on what happened last year. We've got details on when we think the Prime Day Lego deals will begin, too.
Prime Day Lego deals: What to expect
Even though the best offers tend to be reserved for Amazon technology, TVs, or Prime Day laptop deals, that isn't to say savings on Lego aren't available. In fact, you can get a huge amount of money off sets if you know where to look; it's not uncommon to see lowest-ever prices during the sale.
Based on Primes of years past, anything older than a few months is game to receive a price cut. Mid-range and cheap sets are probably going to get the lion's share of savings too - they usually do. By contrast, cuts on big-ticket items like Rivendell or the Ultimate Collector Series tend to be held back for flash sales in November.
Additionally, we expect the most tempting offers to be on major IPs. Other sets are always included, but Star Wars, Harry Potter, Marvel, Super Mario, and Technic take the lion's share in our experience - mosey on over to Amazon's sales page and you'll probably find them dominating the list.
Sure, the reductions may not seem huge. But chances are, they'll be the biggest cuts we'll have seen to date
In all honesty, we'd expect Lego Star Wars sets to steal most of that spotlight. These always seem to get the majority of reductions and are amongst the most popular sets overall, so it stands to reason that they'll be hilighted again this time around. More specifically, for-adults dioramas like the Emperor's Throne Room or mid-range kits such as the X-Wing are sure to drop in price because they always do. We've yet to see a year where Boba Fett's ship or the helmets line haven't been discounted.
This is what gives us hope that the newly-launched Starship collection (featuring everything from the Millennium Falcon to the Tantive IV) will be included in 2024's discounts. They'll have been out for a couple of months by the time Prime Day rolls around and cost less than $100 / £100 on average, so they fit the mold established by previous sales. Sure, the reductions may not seem huge. But chances are, they'll be the biggest cuts we'll have seen to date.
Here are the specific kits we'd keep an eye on:
This is what gives us hope that the newly-launched Starship collection (featuring everything from the Millennium Falcon to the Tantive IV) will be included in 2024's discounts. They'll have been out for a couple of months by the time Prime Day rolls around and cost less than $100 / £100 on average, so they fit the mold established by previous sales.
In much the same way, we expect many of the new Harry Potter kits (like Hagrid's Hut or Hogwarts Castle and Grounds),
That means the Animal Crossing series is likely to be slashed in 2024; it's not had any significant reduction yet and launched early this year.
Prime Day Lego deals: FAQ
When will Prime Day Lego deals 2024 begin?
This year's Prime Day Lego deals are likely to take place in the second week in July - or at least, they will if Amazon sticks to the same pattern it's followed for the last few years. The offers began on July 11th last year, so we suspect the sale will return around July 8 or 9.
Do I need a Prime membership for the Prime Day Lego deals?
Sorry folks, you do indeed need Prime to take advantage of the best Prime Day Lego deals. The sale is geared toward members of Amazon's subscription service.
However, you aren't completely sunk without a membership. There are plenty of offers for non-subscribers, and you can always rely on the competition to bring their own sales too. Basically? Keep your eyes open for Best Buy, Walmart, and Target equivalents.
Should you wait for Black Friday?
Should you take advantage of this year's Prime Day Lego deals, or should you wait until the bigger sales event in November? Honestly, the answer depends on the set itself. Some (like the Millennium Falcon, or those advent calendars) tend to get their biggest reductions during Black Friday. But others don't follow the same rule. Your best bet is to check in with price matching sites such as CamelCamelCamel and take a quick look at the item's history. If it's not had a real discount for ages and has tumbled massively for the Prime Day Lego deals, you should grab it. If it often reaches the same price, has had the same 'reduction' for months, or traditionally gets a saving for November and December, we'd say to hold fire.
Last year's best Prime Day Lego deals
UK deals
Seeking out some present inspiration during Prime Day Lego deals? Be sure to drop by our guide to the best gifts for gamers. If you're on the lookout for something you can enjoy with family and friends, on the other hand, don't miss the last few Prime Day board game deals or Prime Day Nintendo Switch deals.
